GROUPON

Posted by: Daphne Wang on: July 1, 2010

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What is Groupon? It’s a whole group getting a coupon! Basically, each day, Groupon will feature a great deal or bargain on something cool to eat, see or do in your city. Once a minimum number of people sign up for the deal, it activates and everyone receives the discount! Groupon calls it “collective buying power!”

I’ve seen some amazing deals on things that I love in Los Angeles: Umami Burger, Sprinkles Cupcakes and massages and facials at upscale spas. Besides being a great way to generate sales, Groupon is a great publicity tool. Even if I choose not to participate in the deal of the day, I’m usually intrigued by the restaurant, class or venue and learn more about it by clicking through to see what they’re about.

Because Groupon is localized, it’s a perfect opportunity for orchestras, opera companies and other arts venues to outreach to their immediate audience and perhaps a new group of folks looking for a deal on something fun to do in their city. I can’t wait for the day I see a Groupon deal for the LA Phil or LA Opera!

Tags: groupon, LA Opera, LA Phil, new audiences, Sprinkles cupcakes, Umami Burger